We all know the economy sucks, and except for porn and Wal Mart a lot of companies and people are hurting. In an article in the NYT, Stuart Elliot wrote about how food companies are competing to stretch your dollar. After discussing the new ads for French's mustard and how Pepsi Co is stuffing more Frito's in your bag for the same price, he mentioned the new campaign by Del Monte which features elongated corn cobs and pea pods (stretching your $) :
"The campaign — the biggest for Del Monte canned goods in a decade — is prompted partly by “an increase in private-label sales as consumers react to the economy,” Mr. Pearce said.
But the validity of the message is meant “to resonate more than just in a tough economic climate,” he added.
The reason, said Miles Smith, partner and business development director at Smith Brothers, can be found in the story about a neighborhood barber whose livelihood is threatened by the arrival of a chain offering $5 haircuts.
The barber “hires a marketing consultant,” he added, “who hangs a banner above the shop, ‘We fix $5 haircuts.’ ”
The moral is “don’t go down that road of discounting yourself into being considered a commodity,” Mr. Smith said. “It’s damaging to your brand to train consumers to expect a sale every day.”
But the validity of the message is meant “to resonate more than just in a tough economic climate,” he added.
The reason, said Miles Smith, partner and business development director at Smith Brothers, can be found in the story about a neighborhood barber whose livelihood is threatened by the arrival of a chain offering $5 haircuts.
The barber “hires a marketing consultant,” he added, “who hangs a banner above the shop, ‘We fix $5 haircuts.’ ”
The moral is “don’t go down that road of discounting yourself into being considered a commodity,” Mr. Smith said. “It’s damaging to your brand to train consumers to expect a sale every day.”
Yeah, yeah, yeah; great moral, but isn't this exactly what the Health care Industry does- drug companies, vitamins, nutritionists, pediatricians???? We eat the crap ( Doritos, Kraft mac n cheese, and canned fruit cocktail floating in lord knows what) and then boom we pay for more drugs, vitamins, and diets to fix what we have done. If we all just ate healthier to begin with perhaps we wouldn't have such a health crisis- cancers, childhood obesity, diabetes, etc.
That is not to say only tofu and beans, but don't buy anything that has an ingredient you cannot pronounce; or if it has more ingredients than you could make it with skip it; if your grandma would not recognize the ingredients/food item put it back! If you see something and cannot explain what it could possibly be made of don't buy it; and if it's something that you w
ould never store at room temperature because it has dairy or meat, but sure enough it's in the pantry isle - don't get it. It's not hard, but it does take self responsibility, something Americans surely lack.
ould never store at room temperature because it has dairy or meat, but sure enough it's in the pantry isle - don't get it. It's not hard, but it does take self responsibility, something Americans surely lack.
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